Demo

Share a common vision of the product with all stakeholders.

Form the final vision and define the high-level strategy to align your team and stakeholders with thewhyThey chose to create this product.

Key Concepts:

• What is our product?
• Who are our users?
• What are their needs?
• What are their goals?
• Privileges of our users
• How do we know we've achieved our goal?

Benefits of the laboratory

Form the final vision and define the high-level strategy to align your team and stakeholders with thewhyThey chose to create this product.

Key Concepts:

Attention to 6 questions:

• Time consuming situations
• Complex situations
• Sensitive issues
• Obstacles
• Satisfactory situations
• Wishes

Benefits of the laboratory

Create your users' main archetypal models to better understand them and develop empathy for them and their problems.

Key Concepts:

• Creating real personalities is a time-consuming process that requires extensive research.
• In most cases, personalities are actually photo-personalities, which are hypotheses.
• A personality is a brief summary of the needs and behavior of your users.

Benefits of the laboratory

Get a better understanding of users' thoughts and feelings along the way to inspire the value proposition and future features of the product.

Key Concepts:

• In addition to personalities: Add dynamics to personalities.
• Empathy: Put yourself in the position of the target user and live his path.
• One card per personality: an experience card for each personality, with limited time.

Benefits of the laboratory

Identify and categorize the various problems identified during the experience map activity.

Key Concepts:

• Data analysis
• Categorisation of common issues
• Categorisation of common needs
• Categorization of pain points

Benefits of the laboratory

The laboratoryHow can weHow Might We is a problem-based brainstorming exercise. It is a workshop based on the Design Thinking method, which consists of reformulating the problem into opportunities.

Key Concepts:

• This exercise takes place after the discovery phase, after deepening with the users and specificizing the problems.
• It is a way to further widen the problem and pave the way for the idealization phase.

Benefits of the laboratory

The aim of the activity is to produce as many solution ideas as possible for each problem.

Key Concepts:

• A user story is usually expressed in a simple sentence, following the format: ‘As [user type], I want [an action] to [benefit/value]’. This helps keep the focus on the user's needs and encourages the team to consider functionality from the user's perspective.

Benefits of the laboratory

Choose the concept we need to keep for the prototype phase.

Key Concepts:

• Collect all solutions together, no matter what problem accompanies them.
• Categorize based on similarities.
• Vote on who you want to keep.

Benefits of the laboratory

Validate your solution quickly, ensuring it addresses the identified problem, so you can quickly adjust to an MVP (Minimum Sustainable Product).

Key Concepts:

• A prototype is a sample, model or early version of a product designed for testing or processing.
• It is generally used to validate product design and functionality and collect feedback from end-users before going into mass production.